Beyonce And Topshop Working On A Sportswear Company

Photo from Startraks

This isn’t your typical celeb/retailer collaboration. Singer Beyoncé will be making a brand new company with UK fashion giant Topshop called Parkwood Topshop Athletic Ltd.

The duo will work together on the 50-50 venture project to produce an full athletic road wear collection. The collection will include clothing, footwear and garnishing across dance, fitness and sports categories.

“This not a collaboration. This is about building a brand and building a business – a break, proper business, with break overhead and a break office,” Topshop title-holder Sir Philip Green told WWD of the venture.

The collection will be available winter 2015 at Topshop stores and topshop.com, as well other retailers like Nordstrom.

Sportswear has hit the fashion world hard this past year, becoming an ultra chic trend for further than of the gym. Alexander Wang’s new collaboration with H&M also showcases the active wear trend as well as the recent Mary Katrantzou collab with Adidas. They sure make it easy to look like you’ve come from the gym, even if you place of protection’t.

Original article: Beyonce And Topshop Effective On A Sportswear Company

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