Aritzia Launches Social Media Fall Ad Campaign

Anna Camp for Aritzia.

Aritzia is taking the selfie craze to a whole new level in an ad campaign dedicated to the social media trend.

Instead of hiring a handful of models to show their infectious designs, the Canadian retailer is taking to social media today with over 150 faces which include actresses, artists, musicians, stylists, editors and influencers.

The campaign, aptly titled #FallForUs, will showcase the fall collection and highlight what the “models” have fallen for.

So, who are the lucky “models” you question? Among some of the well-known faces are Jamie Chung, Anna Camp, Samira Wiley, Portia Doubleday, Jess Weixler and Rachel Brosnahan; musicians Tinashe, Estelle, Soko and Frankie Rose, and blogger Leandra Medine, according to WWD.

Check out Aritzia’s Twitter and Instagram accounts along with their web-hosted magazine, “The Magazine.”

Do you want to be a part of the fall fun, too? Aritzia is also encouraging fans to participate by using the hashtag #FallForUs.

Original article: Aritzia Launches Social Media Fall Ad Campaign