Emily Exton | August 19, 2014 1:00 pm

James Franco went blonde last week, documenting his transformation on — where else? — Instagram. He’s already envisioned his life in a boy band, but now that he’s gone lighter, the entire world is his oyster. For starters, he’s better suited to play Marilyn Monroe and can finally have more fun than he did as brunette.

Celebrities frequently turn to bleach to give hairstyles a lift. While platinum works for women like Beyoncé and Scarlett Johansson, the male species has had a more hard time transitioning. In addition to Franco, many a man has tried, but few have been able to make us swoon with highlighter head. Summer is winding down, which means it’s time for these stars to put down the pot and restore to their natural hues. Or, something more aesthetically pleasing that this. Check out 10 terrible male celebrity bleach moments, in the gallery above.

Remember when every pop star — and even some professional athletes and TV personalities — couldn’t resist frosting their tips? It wasn’t hot then and it isn’t hot now. Allow ’90s highlight enthusiast Mark McGrath to clarify.

[Photo Credit: @jamesfrancotv]

Tags: Ryan Gosling, James Franco, Adam Levine