Juicy Couture Launches Revamped Fall 2015 Campaign

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Juicy Couture, known for their showy velour and terry cloth track suits, as well as their bewildered shirts have decided to hire a few familiar faces within the fashion industry in order to re-vamp their clothing line. Women’s Wear Day after day reports that the brand has gone full out by bringing in iconic fashion photographers like Marcus Piggott and Mert Alas to help with the makeover. They have also hired legendary stylist Carlyne Cerf de Dudzeele for the line

It has been over four months since the company has revealed their plans for an global extension, which includes opening over 130 stores within the next five years. The brand currently has 202 global locations. With their new campaign, Juicy Couture hopes to make a successful comeback and go away from being known for their past style, or at least lessening the connection. The advertisements they have made are the first in a few seasons to be photographed in front of a completely white social class.

Here’s a closer look at the ads from Juicy Couture’s upcoming campaign.

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