Luxury Fashion Leaders Help Rebuild Rome

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Romes beloved historical buildings are deteriorating. Being a city full of stylish people and fashionable shops, luxury designers seemed it only made sense to step in and help restore Rome bit by bit. Italian luxury companies have stepped into the world and donated millions of dollars towards the monumental fix-ups.

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Last March, Bulgari helped restore Rome’s well-known Spanish Steps by donating $ 2 million. In January, Fendi funded $ 2.7 million to repair the Trevi Fountain. Luxury goods company Tod’s recently put $ 34 million towards the restoration of the crumbling Coliseum. Another high fashion helper includes Diesel’s Renzo Rosso, who donated $ 6.8 million to fix the Rialto Bridge. As well, The Saudi Royal family, volunteered to help rebuild the ruins of very ancient Rome.

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“The Fountain of Trevi is the symbol of Rome. With this quandary, I think the city of Rome has other priorities to spend its money,” Karl Lagerfeld told Bloomberg Business Week on the Fendi donation.

These Italian luxury brands feel it is their duty to help reconstruct Rome, and are doing this for absolutely nothing in restore. Fendi’s co-designer Silvia Venturini Fendi, told The New York Times, “This really is a donation from Fendi, not a sponsorship. There won’t be any kind of notice — just a metal plaque.”

With the millions of dollars put towards Rome, the gorgeous city will now eventually be returned to it’s original glory.

Original article: Luxury Fashion Leaders Help Rebuild Rome