Puma: The Activewear All-Stars Keep Getting Cooler

Solange-x-PUMA-2_0

Photo from: graziadaily.co.uk

Sportswear giant Puma has recently heating up their training line with the additions of two stylish singers; Solange Knowles and Rihanna.

Solange Knowles was recently appointed the new art director and creative consultant for Puma. And now her sneaker line will be available this week on Black Friday (November 28.) It will be the first of two collections, and will be named “Wild Wonder.” The second line “Behind The Festival,” will follow soon after, with a release date of December 13.

solange-puma-wild-wonder-9

“I’ve had so much fun producing special content, ad campaigns, events and effective alongside the awesome Puma team with some of my favourite emerging artists, photographers, graphic designers to make activations that really celebrates both mine and Puma’s approach and philosophies,” said Knowles.

The new collaboration brings on Rihanna, who partnered with Puma after signing a $ 1 million deal. In her new role, Rihanna is rumoured to be designing footwear and apparel as well as endorse the brand by wearing it out and about.

Original article: Puma: The Activewear All-Stars Keep Getting Cooler