Rhianna Lands New Puma Creative Director Role

She’s had collaborations with MAC Cosmetics and has her own fragrances. She’s modeled for Gucci, Emporio Armani and Balmain, and done a collection with British high-road retailer River Island. Now Rihanna has been tapped as creative director for Puma.

The the trendsetter and hitmaker announced her new partnership on Twitter and Instagram today, which sees her take the helm of the sporting goods maker’s women’s line. As part of a multi-year partnership with the activewear…